History

Company founder and lead blueberry lover Jason was born and raised amidst the blueberry field paradise of West Michigan, and a container of fresh berries sitting out on the kitchen counter was a regular treat during the harvest season. The berries were first shared with his Nashville friends in July of 2013 after a summer trip visiting his parents. People liked the berries so much he started collecting orders and making drives up and down I-65 on trips dedicated to hauling berries.  A doorstep delivery service was provided to maximize the freshness of every box.  In 2014 the website was launched, doorstep delivery service continued, and a pick-up location was available.  In 2015 deliveries were made on both Fridays and Saturdays, service included ETA windows, and the berries became available at Nashville Farmers’ Market.  In 2016 the delivery service expanded.  In 2017 orchard add-ons were offered and included peaches, plums, pears, and apples.  In 2018 "Big Purple" was the Most Valuable Vehicle for the delivery fleet.  In 2019 tart cherries and apricots made their delivery debuts.  In 2020 an apple-only delivery debuted in September and Florida citrus was delivered in December.